The Power of Premium Gifts

Despite the fact where economic conditions are heading south, companies are still making no compromises in getting the best premium gifts for clients. There are studies pointing that the average gift sizes are decreasing considerably. This article will drill down to the power of premium gifts in Malaysia.

One of the biggest challenge we felt, that most companies face is to strike a balance between price and the perfect gift for the right audience. This is important, to leave strong impressions for guests and audiences. Usually the decisions can be difficult to make, which requires teams to come together. Very frequently premium gifts are offered for donations. Premium gifts alone will never provide the entire ‘case for giving’ but when combined with a compelling institutional or campaign ask, they can have a significant impact on returns.

There are plenty of studies that puts premium gifts to test, extreme test for real results. To keep things simple, event organizers that offer premium gifts significantly boost attendance rates. As compared to the tests where gifts are absent, response rate has a disparity close to 100%. Now the next question arises, how will the value of premium gift affect response and attendance rate? Apparently it did. When we looked into the response rate, we observed the fact that disparities still persist. The higher the value of gifts is very likely to determine the attendance for your event.

This is where companies will have to make a vital decision, whether to invest heavily on door gifts, to attract more clients? A lot of companies shy away from gifts, due to short cash flows and plenty of business decisions factoring in. On the other hand, hard facts and statistics show the obvious returns. Here are our recommendations, when it comes to picking the absolute perfect premium gift for your event and dinners.

  • Choose what you can afford, or what you are willing to give. There are plenty of affordable choices out there, which are packaged delicately to make sure your brand or company’s image shall not be tarnished.
  • Pick the right premium gift supplier. Find a reputable one, that could meet quality expectations, deliver within timeline and to bring you amazing quality.
  • Include logo, or customization of your own. Premium gifts can be sometimes dull, boring and repeated. To better help distinct your company from others, include logo to create long lasting impressions.
  • Choose a relevant gift. Always understand your audience, before picking on premium gifts. You would want to opt for household items for factory line workers, and to offer USB thumb drives to office workers.

We hope that our simple pointers, can help raise attendance, and make long lasting impressions for your attendants.

Read More

The Perfect Premium Door Gift For Annual Dinners

Picking the perfect premium door gifts can be tricky for many companies. Most companies will engage a committee to help pick and make premium gift decisions to create the perfect setting for annual dinners. Due to the large array of gift choices available, most companies are often caught in between choosing something that matches their theme, price and functionality of products. So what we will be doing is, to share some amazing pointers in picking the perfect premium gift.      

Budget and Quantity.
You should know your budget best, and if the choices laid is out of what you are prepared to spend, cut those off. Talk to your premium gift suppliers down to the details, so that you can work within reasons.

Who Are Your Target Audience.
You must be aware of who are at the other end of those gifts. Depending on who are the receivers of your gifts, in other words your guests, you should be preparing different premium gifts accordingly. If you your target audience is a large line of factory workers, keep cost per gift low while still functional. Great recommendation will be household items. If you target audience should be any tech companies or any office workers, USB thumb drives will be your perfect choice.

Delivery Time.
If your annual dinner is just around the corner, and time is all against you, make sure to get only ready made products. Forget about customized gift, forget about having logos imprinted. The best thing you could do is, plan your annual gifts earlier in the future.

Be creative where ever you can.
You can’t go wrong with sprinkles of creativity, especially if you are dealing with themed annual dinner parties. Giving out special gifts catch attention better, and keep them reminded of your company. Not just the products, packaging can make use some of your cheeky side too.

Don’t treat them as your 9-5 projects.
They can be a joyful experience if you stop taking them like your ordinary projects. Don’t fret over unnecessary expectations, stay sincere and let the gifts do their job.

Read More