The Power of Premium Gifts

Despite the fact where economic conditions are heading south, companies are still making no compromises in getting the best premium gifts for clients. There are studies pointing that the average gift sizes are decreasing considerably. This article will drill down to the power of premium gifts in Malaysia.

One of the biggest challenge we felt, that most companies face is to strike a balance between price and the perfect gift for the right audience. This is important, to leave strong impressions for guests and audiences. Usually the decisions can be difficult to make, which requires teams to come together. Very frequently premium gifts are offered for donations. Premium gifts alone will never provide the entire ‘case for giving’ but when combined with a compelling institutional or campaign ask, they can have a significant impact on returns.

There are plenty of studies that puts premium gifts to test, extreme test for real results. To keep things simple, event organizers that offer premium gifts significantly boost attendance rates. As compared to the tests where gifts are absent, response rate has a disparity close to 100%. Now the next question arises, how will the value of premium gift affect response and attendance rate? Apparently it did. When we looked into the response rate, we observed the fact that disparities still persist. The higher the value of gifts is very likely to determine the attendance for your event.

This is where companies will have to make a vital decision, whether to invest heavily on door gifts, to attract more clients? A lot of companies shy away from gifts, due to short cash flows and plenty of business decisions factoring in. On the other hand, hard facts and statistics show the obvious returns. Here are our recommendations, when it comes to picking the absolute perfect premium gift for your event and dinners.

  • Choose what you can afford, or what you are willing to give. There are plenty of affordable choices out there, which are packaged delicately to make sure your brand or company’s image shall not be tarnished.
  • Pick the right premium gift supplier. Find a reputable one, that could meet quality expectations, deliver within timeline and to bring you amazing quality.
  • Include logo, or customization of your own. Premium gifts can be sometimes dull, boring and repeated. To better help distinct your company from others, include logo to create long lasting impressions.
  • Choose a relevant gift. Always understand your audience, before picking on premium gifts. You would want to opt for household items for factory line workers, and to offer USB thumb drives to office workers.

We hope that our simple pointers, can help raise attendance, and make long lasting impressions for your attendants.

Read More

The Perfect Premium Door Gift For Annual Dinners

Picking the perfect premium door gifts can be tricky for many companies. Most companies will engage a committee to help pick and make premium gift decisions to create the perfect setting for annual dinners. Due to the large array of gift choices available, most companies are often caught in between choosing something that matches their theme, price and functionality of products. So what we will be doing is, to share some amazing pointers in picking the perfect premium gift.      

Budget and Quantity.
You should know your budget best, and if the choices laid is out of what you are prepared to spend, cut those off. Talk to your premium gift suppliers down to the details, so that you can work within reasons.

Who Are Your Target Audience.
You must be aware of who are at the other end of those gifts. Depending on who are the receivers of your gifts, in other words your guests, you should be preparing different premium gifts accordingly. If you your target audience is a large line of factory workers, keep cost per gift low while still functional. Great recommendation will be household items. If you target audience should be any tech companies or any office workers, USB thumb drives will be your perfect choice.

Delivery Time.
If your annual dinner is just around the corner, and time is all against you, make sure to get only ready made products. Forget about customized gift, forget about having logos imprinted. The best thing you could do is, plan your annual gifts earlier in the future.

Be creative where ever you can.
You can’t go wrong with sprinkles of creativity, especially if you are dealing with themed annual dinner parties. Giving out special gifts catch attention better, and keep them reminded of your company. Not just the products, packaging can make use some of your cheeky side too.

Don’t treat them as your 9-5 projects.
They can be a joyful experience if you stop taking them like your ordinary projects. Don’t fret over unnecessary expectations, stay sincere and let the gifts do their job.

Read More

Top 5 Advantages of Premium Gift Distribution

Lets imagine this. Your company is now distributing promotion items in the middle of a high traffic trade show, attended by flows and flows of multinational corporate representatives. Now, many potential customers will walk upon to your booth and explore on your company further for possible partnering relationship. Then, after exchange of company information, there comes leave behinds to leave better impressions, for your company. Without these, it won’t be surprising that potential partners will not call you back, despite the exciting chat you guys had earlier.

It is important to make people remember your brand, your company. The best way to do that is to make leave behinds, and a small benefit to help attract their attention and ultimately, retention. This is why a corporate gift strategy is so successful. It makes perfect investment.

Many would ask: What are corporate gifts and what forms do they come in? Corporate gifts are defined as gifts given to major stakeholders like staffs, managers, executives, clients and plenty more. These gifts can serve different purposes, for example to reward long term clients that has remained loyal to the business. Of course there are plenty more benefits, and here are a few:

1.Build Company Cohesion, and Increase Employee’s Morale
When there are distributions of premium gifts internally among staffs and employees, you get to feel the sense of appreciation building quickly in the company. It helps employees to realize their part, for the greater of the company’s future. It builds loyalty and morale. Especially among shareholders, these premium corporate gifts an be used as rewards for investments to the company, and keen decision making with contributions to the company’s growth.

2.Build Brand Image
When corporate gifts are being distributed externally, gifts are associated with corporate image. Due to the exclusive reason, many companies take the initiative to print company logo with their corporate gift. When companies present such gifts,

3.Attracting New Customers
We are still in the same trade show, yes. Now, we are still trying hard to capture attention and business. When free gifts are in picture, it makes better connection with pass by-ers who wants to reach further with your company. Again, its the substantial visual impact that keeps your company in the loop of remembrance.

4.Brand Recognition
Its important when it comes to choosing the nature of your premium products. Many companies will go for functional & long lasting products, for example memo pads, USB thumb drives, note books, pens and many other office supplies. Especially with company logo imprinted, VISUAL IMPACT and REMEMBRANCE.

5. Brand Recognition
Some corporate gifts are long-lasting or useful products. Memo-pads, tote-bags, key chains, notebooks, pens, or other office supplies are used daily. If they have the company’s image on it, this will consistently remind the person using these products of the company.

The benefits of corporate gifts are numerous. Internally, they help with company cohesion and reward all or specific workers for their hard work. Externally, corporate gifts attract and maintain customers and build brand image, recognition, and loyalty.

Read More

Benefits of Offering Premium Corporate Gifts

Premium corporate gifts is an ideal way to show appreciation to clients, suppliers or employees. Corporate gifts can be an amazing choice, during festive seasons. Many doesn’t realize benefits of offering premium corporate gifts as a token of appreciation for unique occasions. Here are some of the top reasons to actually give out corporate gifts.

Business Advertisement
Most businesses are highly dependent on advertising as their primary marketing strategy. Promotional and premium gifts distribution is among one of the common strategies today. When stakeholders receive gifts with your company logo and credentials on it, they will remember your company every time they use your product. Therefore, its important to have your products to be functional, with good product life cycle. Gifts like mugs and t shirts are great examples, that are appreciated by clients, and at the same time help promote your business.

Improve Company’s Morale
A company’s production relies heavily on employee’s morale. A corporate gift is a long tested method to let employees know their hard work is being appreciated. They can also be an ideal selection to help strengthen relationship with employees during holiday seasons.

Reward Long Term Customers
Maintaining old customers are always easier in search for new customers. Building strong relationship with customers is a big benefit of corporate gift distribution. This can also be used as a reward and loyalty program, that has been back tested to retain customers. You customers will be thankful for the gifts they received during festive seasons.

Read More